• Title /Subject/Project
• Why: Need / Objective
• Establish your purpose and gather pertinent information
1. Identify statistics of issue to be used. What is the problem? How does it affect your community?
2. Identify prevention efforts and goals. What do you want to do about it? What do you want your audience to believe and do?
3. What audiences do you have to reach to have the greatest impact? Who are you trying to reach? Describe your target audience: age, gender, race, education, etc.
4. How can you relate to your target audience?
5. Will your goals be acceptable to your peers, administration, financial sponsors and community?
6. What are your resources? Who can help you reach your goals? What are your strengths? Who should you try to include in your efforts? What classes, businesses, community groups might be willing to help?
• Where: Location (Where launching the campaign)
• Environment (Weather)
• Communication Sources (Internet,Mobile,TV,Radio,Newspapar,Masajid,Community Centers )
• Language
• Particular of Campaign
1. Select media and determine timing. Will you use posters, outdoor advertising, brochures, poems, radio spots, TV, video, Music/rap, t-shirts, website?
2. Identify resources, confirm and include in plan
3. Identify a theme
4. Prioritize activities into; must do, should do and nice to do categories
5. Delegate responsibilities
6. Create a master calendar with deadlines
7. Create a budget
• Contents / Script
• Distribution of Campaign
• Feedback
1. What does your target audience say about your campaign?
2. What is working well and what isn’t effective?
• Evaluation
1. How do the results compare to your goals?
2. If you could repeat your campaign, what would you do differently?
• Why: Need / Objective
• Establish your purpose and gather pertinent information
1. Identify statistics of issue to be used. What is the problem? How does it affect your community?
2. Identify prevention efforts and goals. What do you want to do about it? What do you want your audience to believe and do?
3. What audiences do you have to reach to have the greatest impact? Who are you trying to reach? Describe your target audience: age, gender, race, education, etc.
4. How can you relate to your target audience?
5. Will your goals be acceptable to your peers, administration, financial sponsors and community?
6. What are your resources? Who can help you reach your goals? What are your strengths? Who should you try to include in your efforts? What classes, businesses, community groups might be willing to help?
• Where: Location (Where launching the campaign)
• Environment (Weather)
• Communication Sources (Internet,Mobile,TV,Radio,Newspapar,Masajid,Community Centers )
• Language
• Particular of Campaign
1. Select media and determine timing. Will you use posters, outdoor advertising, brochures, poems, radio spots, TV, video, Music/rap, t-shirts, website?
2. Identify resources, confirm and include in plan
3. Identify a theme
4. Prioritize activities into; must do, should do and nice to do categories
5. Delegate responsibilities
6. Create a master calendar with deadlines
7. Create a budget
• Contents / Script
• Distribution of Campaign
• Feedback
1. What does your target audience say about your campaign?
2. What is working well and what isn’t effective?
• Evaluation
1. How do the results compare to your goals?
2. If you could repeat your campaign, what would you do differently?